Having knowledge about laws regulating direct mail marketing can help companies avoid penalties and spam. Understanding the laws can also protect your brand image.
Aside from the federal laws, some states have laws that protect consumers from unsolicited mail. Some of these laws include the Telemarketing and Consumer Fraud and Abuse Act and the Theft or Receipt of Stolen Mail Matter law. The Health Insurance Portability and Accountability Act prohibits businesses from using mailing lists from medical facilities. Similarly, COPPA (Children's Online Privacy Protection Act) prohibits collection of personal information from children under 13. The Drivers Privacy Protection Act is a law that prohibits direct marketing to drivers with personal information. Only private investigators and law enforcement officials are allowed to use driver information.
The FTC Act is a federal law that covers all profit making companies. It also prescribes a list of regulations to protect US citizens from deceptive practices. Likewise, the Gramm-Leach-Bliley Act requires financial institutions to disclose their data privacy policies.
Other laws include the Deceptive Mail Prevention and Enforcement Act and the Health Insurance Portability and Accountability Act. The latter is aimed at protecting the medical records of US citizens. Similarly, there are laws regulating the use of social security numbers. These laws protect consumers from using their social security numbers for marketing purposes. Another law, the CAN-SPAM Act, regulates commercial email. It gives the recipients the right to opt out of commercial email. The FTC has also found that operators of deceptive newspaper subscription schemes violated federal and state laws, and it issued an order banning these operators. Also Read: Informed Delivery
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